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Published Research Works

2026 Research Works (24)

1. Marketing and Designing Third Places for Social Interaction IGI Global, USA
2. Third Places, Social Capital, and Urban Belonging in Contemporary Cities IGI Global, USA
3. Assessing the Impact of Climate Change Adaptation Measures on Health Equity Across Vulnerable Populations Springer, Cham, USA
4. A practical framework for selecting PROMETHEE preference functions in marketing decision-making Journal of Marketing Analytics / SpringerNature
5. Intelligent Control Towers for Resilient and Compliant Pharmaceutical Supply Chains IGI Global, USA
6. Stochastic Optimization and LSTM-Based Decision Intelligence Framework for Pharmaceutical Supply Chain Control Towers IGI Global, USA
7. Reframing Organizational Agility and Adaptivity Through Behavioral Knowledge-Based Foundations for Resilient Performance IGI Global, USA
8. The Role of Digital Marketing in the Hospitality Industry: A Case Study of BURGUS Tribute and Design Hotel IGI Global, USA
9. Swarm intelligence principles in national security and marine forensic operations Academic Press / Elsevier, USA
10. Virtue-Based Sustainable Marketing Systems: An Aristotelian Framework for Societal Flourishing Journal of Macromarketing / Sage Journals
11. Modeling Human-Centered Artificial Intelligence in Marketing Education IGI Global, USA
12. Digital Reverse Logistics and Urban Life Satisfaction in Sustainable Automobile Digital Service Markets IGI Global, USA
13. A Unified Taxonomy and Empirical Review of Recent Proximal Policy Optimization Variants and Their Real-World Applications Informatica / Slovenian Society Informatika
14. Proximal Policy Optimization in 5G, B5G, and 6G Communication Systems: A Systematic Review Future Internet / MDPI
15. Sustainable value creation in global marketing decisions: a systematic PRISMA review of PROMETHEE applications Journal of Marketing Analytics / SpringerNature
16. Federated Learning for Financial Fraud Detection IGI Global, USA
17. Enhancing Privacy in Voice Assistants: A Risk-Based Approach to Mitigation Strategies Cureus Journal of Computer Science / SpringerNature
18. Enhancing Healthier Choices and Business Sustainability With Modified Atmosphere Packaging IGI Global, USA
19. Quantum AI: Merging Quantum Computing and Artificial Intelligence Deep Science Publishing
20. A Decision-Aid Approach to Social Media Assessment Using PROMETHEE II in Greek Grocery Retail MDPI, Switzerland
21. Blockchain for Banking SpringerNature, Singapore
22. Green Marketing as a System of Value Creation: A Conceptual Framework Linking Sustainable Practices and Consumer Life Satisfaction Sustainability / MDPI, Switzerland
23. A Cross-Regional Analysis of Diversity and Inclusion in Marketing for Global Generation Z IGI Global, USA
24. Redefining service quality in the digital experience era Emerald

2025 Research Works (38)

1. Financial Technology (FinTech) as a Game Changer for Financial Inclusion Bentham Science Publishers
2. Modified Atmospheric Packaging as a Sustainable Food Marketing and Preservation Tool IGI Global, USA
3. Experiential Marketing and Sustainability: Driving Consumer Engagement and Brand Loyalty IGI Global, USA
4. Computation Modeling Approaches for Green Bonds Pricing and Market Development Bentham Science Publishers
5. Geospatial Data Complexities and Technology Challenges in Smart Cities IGI Global, USA
6. Sharding as a Sustainability Blockchain Optimization Tool Springer Nature Link, USA
7. Blockchain in Marketing and Communications IGI Global, USA
8. Inclusive Marketing Strategies for Adaptive Fashion IGI Global, USA
9. Marketing Complexity of Smart Consumer Products to Global Millennial Segments IGI Global, USA
10. Building Culturally Aware Information Technology IGI Global, USA
11. The Impact of CSR Dimensions on Customer Loyalty, Brand Image, and Satisfaction in the Hospitality and Tourism Sector: The Role of Customer Trust and Perceived Value Journal of Global Marketing / Taylor & Francis
12. The Construction of Agenda Setting in the Da’wah Broadcasting of Salam TV Al-Balagh: Jurnal Dakwah dan Komunikasi
13. Evidence Presentation, Real-World Case Studies, and Courtroom Testimony in Cybersecurity Cases CRC Press / Routledge / Taylor & Francis, USA
14. Securing Digital Documents: Advanced Cybersecurity and Forensics Techniques for Data Protection CRC Press / Routledge / Taylor & Francis, USA
15. The Influence of Exchange Rate Volatility on International Trade in Emerging Economies IGI Global, USA
16. Matera - From Abandonment to Rebirth: Impacts and Opportunities of the 2019 European Capital of Culture IGI Global, USA
17. Co-Creation, Co-Marketing, and Co-Branding Strategies for Smart Luxury Digital Ecosystems IGI Global, USA
18. Purchasing Decisions with Reference Points and Prospect Theory in the Metaverse MDPI, Switzerland
19. Blockchain Adoption in Nigerian Port and Maritime Operations: Impact on Shipment Tracking and Smart Bills of Lading IGI Global, USA
20. Optimizing Reverse Logistics in Retail Sector IGI Global, USA
21. Lessons from the Corporate Governance Issues at BYJU’s SpringerNature Link, USA
22. Mapping the Impact of Artificial Intelligence on Management Studies IGI Global, USA
23. Artificial Intelligence, Cybersecurity, and Cultural Considerations in Industry 5.0 Business Practices Walnut Publication, India
24. The Extraterritorial Impact of the Digital Markets Act (DMA): A Case Study on Gulf-Based E-Commerce Platforms IGI Global, USA
25. Green Entrepreneurial Marketing for Global Smart Fashion Consumer Products With the PROMETHE Method IGI Global, USA
26. Marketing Social Commentary Through Cinema: Exploring Mental Health, Inequality, and Injustice Highlighted in 2019 Joker Movie IGI Global, USA
27. Amazon and Apple's Case of CSR Practices for Smart Consumer Products in Global Markets IGI Global, USA
28. Applications of Classical, Pairwise, and Hierarchical MCDM Techniques in Marketing Management IGI Global, USA
29. Discovering the Patterns of Slow Fashion Consumption in the Rich Market IGI Global, USA
30. Artificial Intelligence for Predicting Progression and Personalizing Healthcare to Alzheimer's Disease Patients IGI Global, USA
31. Applications of Artificial Intelligence in Education: Implications for Pedagogy, Learning Outcomes, and Policy Development Deep Science Publishing
32. Advanced topics in Robotics Deep Science Publishing
33. Future trends in Virtual Reality (VR) Deep Science Publishing
34. Current Trends, Opportunities, and Futures Research Directions in Geospatial Technologies for Smart Cities IGI Global, USA / Scopus-indexed
35. Geospatial Technologies for Smart Cities IGI Global, USA / Scopus-indexed
36. Blockchain in Cybersecurity IGI Global, USA / Scopus-indexed
37. Ethical AI and Decision-Making in Management Leadership IGI Global, USA / Scopus-indexed
38. Luxury Fashion Consumption and Branding in the Affluent Market IGI Global, USA / Scopus-indexed

2024 Research Works (26)

1. Internet of Things in Marketing: An Introduction Bentham Books
2. Investor Lessons from the Paytm crisis Aarohan 2.0
3. Media Convergence and the Development of Interactive Broadcasting with Metaverse Technology Feedback International Journal of Communication
4. Public Communication and Policy Implementation: A Case Study on MUI's Zakat Policy for YouTubers and Instagram Influencers Universitas Islam Negeri Mahmud Yunus Batusangkar Press
5. Tata Motors: Driving into the Future with Sustainability and Innovation CRC Press / Taylor & Francis / Scopus-indexed
6. Ethical Frameworks for Use in Artificial Intelligence Systems IGI Global, USA / Scopus-indexed
7. The Rise of Two-Wheeler Electric Vehicles in India IGI Global, USA / Scopus-indexed
8. Blockchain Technology for Ecological and Environmental Applications Scopus & WoS indexed
9. Influencer Marketing in the Age of Metaverse IGI Global, USA / Scopus-indexed
10. The Blockchain Trilemma of the IT Project Manager
11. Driving Change: Securing Success through Digital Transformation
12. Research Considerations on Energy Consumption by Blockchain Networks
13. Artificial Intelligence Applications in the Indian Financial Ecosystem Scopus-indexed
14. Role of payment systems in financial well-being: An examination from India Scopus-indexed
15. Blockchain in Advertising and Marketing: Revolutionizing the Industry Through Transparency and Trust Scopus-indexed
16. Decentralized Insurance in the Era of DeFi - A Review and Research Agenda ABDC
17. Enhancing Security Using GPS-GSM Motorcycle Tracking System
18. Research and Applications of Neurotechnologies for Leadership Scopus-indexed
19. Meta-analysis of blockchain-powered electronic voting systems
20. Sovereign green bonds as an unconventional tool to address climate change Scopus & WoS indexed
21. Building Blocks, Opportunities, and Challenges of Metaverse in Web 3.0 Scopus-indexed
22. Revolutionizing Finance With Decentralized Finance (DeFi) Scopus-indexed
23. Blockchain for the Traditional Stock Markets
24. Digital Financial Literacy: Critical Life Skills in Adult Education and Lifelong Learning
25. Corporate Governance Failure and the Regulatory Fight Against It: An Examination of Select Instances From India Scopus-indexed
26. Customer Experience in the Web 3.0 Era: The Meeting of Blockchain and the Metaverse Scopus-indexed

2023 Research Works (10)

1. The Aftermath of the FTX Cryptocurrency Exchange Collapse
2. Investigating Persistence of Online Shopping among Indian Consumers
3. Research Theories and Themes on Personality Traits and Personal Data Safety
4. A Homomorphic Block Approach to Blockchain and Cloud ERP implementation
5. The Collapse of Silicon Valley Bank
6. An Examination of India's International Trade with select Economies during COVID-19 times Journal Article
   Sujatha D & Vijaya Kittu Manda
   International Journal of Research in Management Studies
   ISSN: 2455-7595
   Volume No: 7(2023) Issue No: 1(January)
   Pages: 115 - 121
7. Lessons From the FTX Cryptocurrency Exchange Collapse Book Chapter, Scopus-indexed
8. The Collapse of Silvergate Bank Journal Article
9. Recent Trends in Blockchain Adoption in India Book Chapter
10. Blockchain for the asset management industry Research Article, Scopus-indexed

2022 Research Works (14)

1. Insolvency & Bankruptcy Code of India: The genesis and its implementation during COVID times
2. An Examination of Inflation in Indian Equity Mutual Funds Context WoS-indexed
3. Taxation of Cryptocurrencies and Non Fungible Tokens Journal Article
   Dr. P. Sairani and Vijaya Kittu Manda
   Osmania Journal of International Business Studies (OJIBS) ISSN: 00973-5372
   Vol: XVII - Issue No: I
   Date of Publication: 30 June 2022
   Pages: 37 - 45
4. Blockchain and Metaverse Strategies of Leading Indian Information Technology Companies Book Chapter
   Dr. Lubza Nihar Khaliq; Vijaya Kittu Manda
   Book Title: Building Aatma Nirbhar Bharat
   ISBN: 978-3-96492-486-5
   Publisher: Weser Books, Germany
   Date of Publication: 31 December 2022
   Pages: 91 - 109
   DOI: 10.5281/zenodo.8195501
   Google Scholar | Research Gate | OpenAire
5. New-Age Asset Management Companies in Post-Pandemic India Book Chapter
   Vijaya Kittu Manda & Dr. Anuradha Yadav
   Book Title: System Reboot: The Life after Covid
   Pages: 139-147
6. Corporate Governance in India: A 2021 Literature Review Kunal Books
7. Vedanta and its foray into the Semiconductor industry: Can it make it? Book Chapter
8. The Pause of Overseas Investments by Indian Mutual Funds Book Chapter
   Management Cases 2022
   Pages: 1-7
9. Lessons from the 2021 Indian Coal Shortage & Power Crisis
10. The Disruption of the Indian Stockbroker Joural Article
    M Vijaya Kittu, P Sairani
    Journal of Positive School Psychology 6 (1)
    Pages: 98-112
11. Cognitive Dissonance Bias Among Stock Market Investors
12. Fund Managers and their 'Skin-in-the-game': The Case of Indian Mutual Funds Journal Publication
    VK Manda, K Lubza Nihar
    Case Folio: The IUP Journal of Management Case Studies
    Volume & Issue: 22 (2)
    Pages: 74-79
13. Are Stock Market Training Programs worth it? Indonesian Journal of Contemporary Education
14. Neo Tourism: A Paradigm Shift in the Era of Tourism Book Chapter / Eureka Publications

2021 Research Works (13)

1. The Indian National Pension Scheme (NPS): A Retirement System that got even better GITAM Journal of Management
2. Medical Oxygen Supply During COVID-19: A Study with Specific Reference to State of Andhra Pradesh, India
3. Pricing of Medical Oxygen & Related Equipment during COVID-19 Times
4. Variables Impacting Mutual Fund Expense Ratio: The Indian Midcap Mutual Fund Experience
5. Emerging Mutual Fund Trends for 2021
6. Dubai and Barcelona as Smart Cities: Some Reflections on Data Protection Law and Privacy Research Article, Open Access, Scopus-indexed
7. Revenge Travel or the Road Less Traveled? Opting for a Suitable Option in Pandemic Times
8. Impact of Mental Health and Well-Being of Indian Stock Market Traders
9. The Franklin Templeton Debt Mutual Funds Crisis
10. Entrepreneurship and International Business amidst Covid-19 Pandemic Times
11. Learning Modules for Training Mutual Fund to Investors
12. Meru Cabs: Phoenix or Failure?
13. Market Competition In Indian ESG Mutual Funds

2020 Research Works (13)

1. Fund Manager Dilemma Amidst Debt Market Crisis: The Franklin Templeton India Mutual Fund Case
2. Boardroom Battles & Corporate Governance Turbulence at Indigo - A Case Study
3. The Indian Automobile Sector Slowdown
4. Are Oxygen Gas Cylinders Safe for Home Medical Usage?
   Srinvas Bikkina, Vijaya Kittu Manda, U. Adinarayana Rao, S. S. Prasadarao
   Journal of Critical Reviews
   Volume & Issue: 7 (15)
   Pages: 3583–3589
   DOI: 10.31838/jcr.07.15.484
   Research Gate
   Citations (1)
   1. Providing an approach to analyze the risk of central oxygen tanks in hospitals during the COVID-19 pandemic
5. Derivative segment exposure of Arbitrage Mutual Funds ...
   Vijaya Kittu Manda & Beatrice Betsy Babu
   DOI: https://dx.doi.org/10.13140/rg.2.2.34758.22087
6. Application of Marketing 4.0 Principles by the Indian Mutual Fund Industry
7. YONO: The One Digital Banking App of State Bank of India
8. FPI Fund Flows During COVID-19: A Critical Perspective
9. Learning and Investing During COVID-19 Crisis: A Behavioral Finance Perspective
10. Can REIT address expectations of Indian Real Estate Investors? Book Chapter
11. Impact of Age on Portfolio Size and Scheme Category Selection by The Indian Mutual Fund Investors
12. Investors’ Preference and Regulatory Aspects in the Indian Derivatives Market
13. Competition & Concentration of the Indian Mutual Fund Industry

2019 Research Works (14)

1. An Exploratory Study on Role of Distributors in Mutual Fund Advisory Services
2. Boardroom Battles & Corporate Governance Turbulence at IndiGo
3. Financial Performance Comparison Between Pvr Ltd & Inox Leisure Ltd Using Fundamental Analysis
4. Banking & Economic Implications of Farm Loan Waivers
5. Indian Online Retail Ecosystem – A Study on Flipkart deal with Walmart
6. Mutual Fund Regulation Violations in India
7. Debt market crisis and its impact on debt mutual funds
8. Peer-to-peer lending using Blockchain
9. Lessons from the IL&FS financial crisis
10. Transformation towards Cashless Economy – An Indian Perspective
11. Crisis in the Indian Non-Banking Finance Companies (NBFC) Sector
12. Growth and Development of Exchange Traded Funds (ETFs) in India
13. Should Islamic Banking & Financial Institutions go with General Data Protection Regulation Compliance?