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Public Communication and Policy Implementation: A Case Study on MUI's Zakat Policy for YouTubers and Instagram Influencers

Journal Article

Authors: Ahmad Salman Farid, Vijaya Kittu Manda

DOI: https://dx.doi.org/10.31958/jeh.v9i2.13921

Journal Name: El- Hekam: Jurnal Studi Keislaman; ISSN: Print ISSN: 2528-2506, Online ISSN: 2549-8940

Publisher: Universitas Islam Negeri Mahmud Yunus Batusangkar Press

Volume Number: 9(2) July - December 2024

Journal Paper Link on Publisher Website

Journal Volume Link on Publisher Website

Publication Date: 2024

Pages: 193 - 203

Abstract: This study investigates the dynamics of public communication and policy implementation surrounding Majelis Ulama Indonesia's (MUI) zakat policies for YouTubers and Instagram influencers. Utilizing a mixed-methods approach, the research integrates findings from a literature review, survey, content analysis, and interviews to elucidate how zakat obligations are understood, communicated, and complied with in the digital era. Key findings reveal that while a majority of digital content creators (60%) are aware of MUI’s zakat policies, only a minority (35%) possess a comprehensive understanding of their specific obligations. Social media emerges as the primary source of information (70%), highlighting its critical role in disseminating zakat-related content. However, compliance remains inconsistent, with 40% of influencers citing challenges in meeting their zakat duties, particularly due to unclear guidelines tailored to their diverse income streams. Content analysis demonstrates that educational posts, enriched with visual aids and influencer testimonials, garner higher engagement rates on social media compared to textual content. Positive messaging emphasizing the benefits of zakat proves effective in encouraging compliance. Traditional media provides deeper insights into zakat's legal and theological aspects but lacks the interactive appeal of social platforms.

Keywords: Fatwa, Zakat, Public Communication, YouTuber, Instagram Influencer

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