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Media Convergence and the Development of Interactive Broadcasting with Metaverse Technology

Journal Article

Authors: Maisaroh Ritonga, Ahmad Salman Farid, Vijaya Kittu Manda

DOI: https://doi.org/10.62569/fijc.v1i4.103

Journal Name: Feedback International Journal of Communication; ISSN: ISSN (Online): 3046-9465

Publisher: Agung Media Publisher

Volume Number: Vol. 1 No. 4, 2024

Journal Paper Link on Publisher Website

Journal Volume Link on Publisher Website

Publication Date: 2024

Pages: 238 - 249

Abstract: The convergence of traditional media with metaverse technology has revolutionized interactive broadcasting by blending immersive experiences with real-time interactivity. This study explores the integration of media convergence and metaverse-driven platforms, highlighting their transformative impact on audience engagement, technological innovations, and the challenges related to infrastructure, cost, and ethical considerations.A mixed-methods approach was employed, combining qualitative and quantitative research. A comprehensive literature review established the theoretical foundation, while case studies of metaverse-enabled events, such as virtual concerts and immersive news reports, provided real-world insights. Semi-structured interviews with industry professionals offered expert perspectives on adoption barriers and strategies. Quantitative metrics, including audience retention rates and interaction times, were analyzed alongside industry reports to validate findings.The findings reveal a significant increase in audience engagement, with metaverse-driven platforms achieving 150% longer interaction times and a 20% higher retention rate thantraditional formats. Technological enablers, such as VR, AR, Blockchain, and AI, were identified as key drivers of this transformation, facilitating immersive storytelling, secure digital transactions, and personalized content delivery. However, challenges persist, including high infrastructure costs, regional disparities in technological access, and ethical concerns over data privacy and intellectual property disputes.Metaverse broadcasting redefines audience interaction by enabling users to participate actively in content creation and exploration.

Keywords: Media Convergence; Interactive Broadcasting; Metaverse Technology; Immersive Experiences; Virtual Reality (VR); Audience Engagement

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