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Inclusive Marketing Strategies for Adaptive Fashion

Book Chapter

Authors: Theodore Tarnanidis (International Hellenic University, Greece), Evridiki Papachristou (International Hellenic University, Greece), Vasiliki Andreou (International Hellenic University, Greece), Anna Stergiou (International Hellenic University, Greece), and Vijaya Kittu Manda (PBMEIT, India)

DOI: https://doi.org/10.4018/979-8-3373-2111-0.ch002

Book Name: Diversity and Inclusion-Driven Marketing for Multicultural Marketplaces

ISBN: ISBN13: 9798337321110|ISBN13 Softcover: 9798337332529|EISBN13: 9798337321127

Publisher: IGI Global Scientific Publishing, Hershey, PA, USA

Editor(s): Theodore Tarnanidis (International Hellenic University, Greece), Bruno Sousa (Polytechnic University of Cávado and Ave, Portugal), Maro Vlachopoulou (University of Macedonia, Greece), Evridiki Papachristou (International Hellenic University, Greece), and Vijaya Kittu Manda (PBMEIT, India)

Book Chapter Number: 2

Publication Date: October 3, 2025

Pages: 17 to 30 (14 pages)

Book Chapter Link on Publisher Website

Book Link on Publisher Website

Abstract: Learning disabilities in adults can have significant adverse effects on both cognitive and social-emotional development of an individual, according to the World Health Organization. Pattern design is an algorithmic process that involves points, lines, measurements, and calculations, which may be challenging for individuals with developmental disorders. The purpose of this chapter is to describe the methodology for designing cutting patterns, by providing guidelines to individuals with special learning difficulties on how to improve their performance in the demanding design of cutting patterns and to gain self- confidence. Additionally, our study examines the principles and practical tactics of inclusive marketing in adaptive handmade clothing and addresses its broader implications for the fashion industry.

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