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Discovering the Patterns of Slow Fashion Consumption in the Rich Market

Book Chapter

Authors: Theodore Tarnanidis; Michail Karypidis; Vijaya Kittu Manda; Stamatoula Bilali; Evridiki Papachristou

DOI: https://doi.org/10.4018/979-8-3693-9959-0.ch007

Book Name: Sustainable Practices in the Fashion and Retail Industry

ISBN: ISBN13: 9798369399590|ISBN13 Softcover: 9798369399606|EISBN13: 9798369399613

Publisher: IGI Global, USA

Editor(s): Theodore Tarnanidis, Evridiki Papachristou, Michail Karypidis, and Vijaya Kittu Manda

Book Chapter Number: 7

Publication Date: March 8, 2025

Pages: 159 to 178

Book Chapter Link on Publisher Website

Book Link on Publisher Website

Abstract: This chapter tries to provide an overview of the latest trends and patterns of slow fashion consumption in the affluent market. Slow fashion consumption in affluent markets reflects a growing shift towards ethical, sustainable, and intentional purchasing habits, driven by increased awareness of environmental and social issues. It involves prioritizing quality over quantity, supporting ethical production practices, and embracing a mindful approach to wardrobe duration. Affluent consumers are motivated by the desire to align their purchasing behaviors with personal values of sustainability, ethical responsibility, and conscious living. While affluent consumers are well- positioned to adopt slow fashion due to higher disposable incomes, the movement also faces challenges. The high cost of sustainable fashion can limit accessibility, even within wealthy markets.

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