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Neo Tourism: A Paradigm Shift in the Era of Tourism

Book Chapter

Authors: Nita Choudhary; Vijaya Kittu Manda

ISBN: 978-93-91260-14-9

Publisher: Eureka Publications, India

Editor(s): Prof. (Dr.) Swapna Patawari; Mahesh Kumar Bairwa

Book Chapter Number: 1

Publication Date: September 2022

Pages: 1 - 17 (17 Pages)

Abstract: World Bank asserted that implementing sustainable tourism practices could promote development through improved livelihoods, female empowerment, and the preservation of cultural heritage and natural habitats across India. Apart from governmental measures, non-governmental organizations (NGOs) and leading companies are implementing initiatives to use tourism to promote sustainable development. The integration of NGO activities with tour organizations is a need of the hour in developing countries like India. The present paper gives insight into Neo-tourism in India for future growth and development of the tourism sector. Neo Tourism brings together the concept of sustainable tourism and postmodernism social phenomenon. NGO and Tour Operators are seen joining hands to take tourists not just to tourist spots but also to nearby villages where tourists can volunteer for the social development of the village. The paper will also investigate how various NGOs collaborate with tour operators, hotels, and the local community, thereby working towards economic development and socio-economic development. A five-point Likert scale is used to measure economic and socio-economic development aspects. The data collected is analyzed by using a t-test and regression analysis. After a literature review of the concepts, the pillars of Neo tourism are built, and recommendations are proposed. Findings from this study help policymakers, NGOs, tour operators, and other stakeholders connected with the tourism ecosystem in making subtle changes to their activities and bring rewarding experiences to the tourists while keeping the tourism ecosystem sustainable.

Keywords: sustainable tourism, ecotourism, special interest tourism, responsible tourism, local community, tour operators, destination management

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Cited References: 28

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