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The Extraterritorial Impact of the Digital Markets Act (DMA): A Case Study on Gulf-Based E-Commerce Platforms

Book Chapter

Authors: Radwan Eskhita; Hlali Arbia; Vijaya Kittu Manda

DOI: https://doi.org/10.4018/979-8-3373-1355-9.ch012

Book Name: Globalization, Global Security, and New International Realities for Modern Democracies

ISBN: ISBN13: 9798337313559|ISBN13 Softcover: 9798337313566|EISBN13: 9798337313573

Publisher: IGI Global, USA

Editor(s): Emilia Alaverdov (Georgian Technical University, Georgia) and Giga Abuseridze (Caucasus University, Georgia)

Book Chapter Number: 12

Publication Date: May 20, 2024

Pages: 269 - 298

Book Chapter Link on Publisher Website

Book Link on Publisher Website

Abstract: The Digital Markets Act (DMA), enacted by the EU in 2022, regulates anti-competitive practices in digital markets by targeting influential tech gatekeepers. Despite originating in Europe, these regulations affect companies globally, including those in the Gulf. This article examines the DMA's impact on Gulf e- commerce through a Souq.com case study (now Amazon Middle East). The study reveals how Souq.com responded to key DMA provisions by modifying algorithms for fairer competition, restructuring data management to meet privacy standards, and redesigning platform policies to improve third- party vendor access. These changes highlight both challenges and opportunities for Gulf companies adapting to extraterritorial regulations. The findings emphasize the importance for regional businesses to comply with global regulatory frameworks to maintain competitive advantage and build consumer trust. This article offers valuable insights for Gulf- based companies navigating international digital regulations in an increasingly regulated global marketplace.

Keywords: Digital Market Act, extraterritorial regulation, E-commerce, Compliance, Amazon, Souq.com, Data Privacy, DMA, market competition, market access, data transparency, gatekeeper, digital marketing

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  3. Compliance Strategies in Emerging Digital Markets: A Comparative Qualitative Analysis of Platform Regulatory Strategies
  4. https://iccsor.com/index.php/jatss/article/view/467

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