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Building Culturally Aware Information Technology

Book Chapter

Authors: Vijaya Kittu Manda; Srinivas Bikkina; U. V. Adinarayana Rao; Dina Darwish; Theodore Tarnanidis

DOI: https://doi.org/10.4018/979-8-3693-8729-0.ch001

Book Name: Contemporary Issues in Digital Communication, Media, and Culture

ISBN: ISBN13: 9798369387290|ISBN13 Softcover: 9798369387306; EISBN13: 9798369387313

Publisher: IGI Global Scientific Publishing, Hershey, PA, USA

Editor(s): Kostas Karpouzis (Panteion University of Social and Political Sciences, Greece) and Ioannis Skarpelos (Panteion University of Social and Political Sciences, Greece)

Book Chapter Number: 1

Publication Date: September 28, 2025

Pages: 1 to 38

Book Chapter Link on Publisher Website

Book Link on Publisher Website

Abstract: Culture and Information Technology (IT) influence each other. This chapter uses cultural epistemology (CE) perspectives to explain the four dimensions of Culture and IT that influence each other. First, a discussion on the impact of Culture on Information Sharing and Communication is included. Then, Culture and its impact on the Digital Divide and Global Access to Information are discussed. Information Bias and Algorithm Fairness are vital considerations for IT developers when building culture- rich applications. Finally, a discussion on Artificial Intelligence and Cultural Understanding is covered to catch up with the emerging theme. Each dimension raises three questions, which are discussed using the CE approach. This study benefits many stakeholders by providing new insights into the relationship between Culture and IT. This knowledge can be used to develop more effective policies, practices, and systems that promote the equitable use of IT and address the digital divide.

Keywords: Cultural Dimensions, Communication Technology, Advanced Technologies, Cultural Sensitivity, Cultural Bias, Algorithmic Bias, AI Bias, Algorithmic Fairness, Artificial Intelligence, Digital Divide, Education Platforms

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