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Amazon and Apple's Case of CSR Practices for Smart Consumer Products in Global Markets

Book Chapter

Authors: Theodore Tarnanidis; Maro Vlachopoulou; Arman Hadi Abdul Manaf; Vijaya Kittu Manda

DOI: https://doi.org/10.4018/979-8-3373-0528-8.ch001

Book Name: Cultural Sensitivity, Cross-Border Logistics, and E-Commerce in Global Marketing

ISBN: ISBN13: 9798337305288|ISBN13 Softcover: 9798337305295|EISBN13: 9798337305301

Publisher: IGI Global, USA

Editor(s): Theodore Tarnanidis and Maro Vlachopoulou

Book Chapter Number: 1

Publication Date: April 17, 2025

Pages: 1 to 26; 26 pages

Book Chapter Link on Publisher Website

Book Link on Publisher Website

Abstract: The purpose of this chapter is to evaluate Amazon and Apple's market penetration of smart products by analyzing their CSR and digital marketing strategies, while taking into account leadership factors that could assist their organizations in moving toward a sustainable society. The focus is on issues related to worker treatment, environmental impact, and social responsibility initiatives. We conducted a case study analysis to look at their ethical behavior and the actions and initiatives they take about CSR. Both Amazon and Apple have succeeded in achieving sustainable progress in their smart consumer products, as we found, by reconciling the difficulties of globalization with their marketing strategies for CSR and the establishment of a circular economy in global markets.

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Digital Life Satisfaction: Psychological Drivers, Ethical Design, and Global Pathways to Human-Centred Digital Markets
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