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Modified Atmospheric Packaging as a Sustainable Food Marketing and Preservation Tool

Book Chapter

Authors: Srinivas Bikkina (Vingas Industries Private Limited, India), Vijaya Kittu Manda (PBMEIT, India), and U. V. Adinarayana Rao (GITAM University, India)

DOI: https://doi.org/10.4018/979-8-3373-3109-6.ch005

Book Name: Maximizing Operational Efficiency at the Intersection of Supply Chain Management and Marketing

ISBN: ISBN13: 9798337331096|ISBN13 Softcover: 9798337331102|EISBN13: 9798337331119

Publisher: IGI Global Scientific Publishing, Hershey, PA, USA

Editor(s): Muhammad Rahies Khan (Bahria University, Karachi, Pakistan); Tarique Mehmood (Bahria University, Karachi, Pakistan); Muhammad Rashid Rao (Bahria University, Karachi, Pakistan)

Book Chapter Number: 5

Publication Date: December 17, 2025

Pages: Pages 129-160 (32 pages)

Book Chapter Link on Publisher Website

Book Link on Publisher Website

Abstract: The global food system faces population growth, climate change, and arable land depletion challenges. Innovative food management techniques are needed to address food security threats. Modified Atmospheric Packaging (MAP) offers a solution that extends shelf life and reduces waste. It demonstrates how MAP enhances global food distribution capabilities, aligning with supply chains and marketing strategies in the food industry. The findings offer actionable insights for professionals. Supply chain teams can use MAP to improve operational efficiency. Marketers can leverage MAP for brand differentiation. Both functions benefit from MAP’s market expansion potential. By maintaining quality without preservatives, MAP makes diverse foods accessible in markets where they were previously unavailable.

Keywords: Modified Atmospheric packaging, food preservation, food waste reduction, shelf-life extension, packaging materials, food quality, gas composition, food industry, food spoilage, food transportation, gas proportions, microbial spoilers, post-harvest technology

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